East Tennessee Livestock Center and the Houston family have been leaders and innovators in the livestock marketing industry. Over 40 years ago, Joe Houston and the Smoky Mountain Feeder Calf Association formed an alliance to sell graded feeder calves. These sales remain a mainstay of our business. In 1982 the first graded Holstein steer sales were held at the ETLC. We began selling cattle on video in the early 1980s, and in 2001 held the first electronically IDed sale east of the Mississippi. We do this for only one reason. We always are trying to find ways to showcase our customers’ cattle in order to get the maximum price for their livestock and to make the marketing process as easy as possible. As we reflect upon our past, we continue to work to improve our service to our customers. We look forward to 2012 as we celebrate 50 years of marketing livestock in East Tennessee.
Mark and Jennifer Houston